First of all, I want to give a shout out to my colleague, the marvelous Tom DuBose, for telling me about this ad. There was apparently this big football game last weekend, that’s famous for its commercials. (Just kidding-Geaux Saints!)
Did y’all see this one?
And did you catch the thing about vampires? “I will watch your vampire TV shows with you.”
I don’t know where to begin! When did vampires stop being the purview of the horror fan and become, instead, another thing a dude tolerates to please his wife? Here, vampires are depicted as the equivalent of some fanged scented candle or a caped feminine hygiene product.
I think this is really interesting. I think we need to break this down. What does this commercial say about the vampire, about women, about women and vampires, about “real” men, and about the Dodge Charger?*
*Fine, I don’t actually give a toss about the Charger. But lemme know if you do!